28 hrs
The average SMB owner spends 28 hours a week on admin and operational tasks that don't directly grow the business.
Custom AI automations for businesses
We're a team that builds the systems running quietly behind your business — the ones that answer the calls, send the follow-ups, and chase the invoices while you do the work that actually pays. You tell us what you'd like off your plate. We build it, hand it over, and you own it.
The cost of the busywork
Every business runs on a layer of repeated work — answering, replying, scheduling, chasing, reporting. It quietly eats the week.
The average SMB owner spends 28 hours a week on admin and operational tasks that don't directly grow the business.
Two in three small businesses say they'd grow faster if they could get repeatable work off their team's plate.
Even when AI is in the picture, the average person spends 4.5 hours a week fixing AI mistakes nobody set up properly.
Just 5% of company AI projects have actually moved the needle on revenue. Most stall because nobody built them as proper systems.
A demo isn't a system. We build the system.
How we're different
Every system fits how you actually work.
We start by understanding your real workflow — your tools, your customers, the weird stuff that happens on a Tuesday. Then we build a system shaped to that. No off-the-shelf bots. No “configure it yourself” homework.
One automation, or a system that runs the whole back office.
A single automation that captures leads while you sleep is one kind of job. A full system that runs intake, scheduling, follow-ups, and reporting is another. We quote it honestly and only build what you'll actually use.
Your systems. Your data. No lock-in.
When we hand a build over, you own everything — the workflows, the documentation, the access. If you bring it in-house in a year, we hand it cleanly to your team. You don't get trapped in a vendor relationship.
Who we build for
For plumbing, HVAC, electrical, and other service businesses with phones that ring while you're under a sink.
See trades automations →Lead intake, listing follow-ups, transaction admin — without the 11pm texts.
For accountants, lawyers, consultants. Intake, onboarding, document chasing — handled.
Not on this list? If your team does the same five things every week, we can probably take four of them off their plate. Tell us about your business →
A short, hands-on engagement
We get on a call, learn how your business actually runs, and pick the bottleneck where automation will pay off most. You'll know exactly what we're building before you pay anything.
Week 1Our team builds your system around your tools and your way of working. You stay in your inbox. We send progress updates so you always know where things stand.
Weeks 2–3We run your real scenarios — including the weird ones — until it behaves the way you'd want a good employee to behave. You sign off before it goes live.
End of buildThe system goes live. We walk your team through it, hand you everything in writing, and that's it — it's yours to run.
Launch dayNeed changes later? We're around. But you're not stuck paying us a monthly fee just to keep your system running.
A short menu of what we build
Every phone call, web enquiry, and message gets captured, asked the right questions, and sent to the right place — your calendar, your team, or your inbox.
The quote you sent last Tuesday gets a friendly nudge today. And again next week. Until the customer replies or politely declines.
Customers book in, get confirmed, get reminded the day before. They can even reschedule themselves. No more phone tag.
Every email gets sorted. The ones that need you come to the top. The ones that don't get a draft reply waiting for your one-click approval.
The right review request gets sent at the right moment after a job. Happy customers go public. Unhappy ones come to you first.
One place to see what's happening — every lead, every job, every automation — when the rest of your tools can't show it cleanly.
Don't see yours? If someone on your team does it more than 10 times a week, we can probably take it off their hands. Tell us what you'd hand off first →
Why teams choose Worrly
We've built these systems for businesses like yours. We know where they break and what makes them stick. You're not paying us to learn on your project.
We don't sell a package. We look at your business and quote what'll actually solve the problem — small or big. You see the full price and the timeline before you say yes.
The systems, the documentation, the access — all yours from day one. Bring it in-house anytime. We don't hold your business hostage.
We don't record your calls. We don't use your customer data to train anything. We work inside your existing tools where we can, and we sign an agreement on data handling before we start.
A real build
A short walk-through of a real Worrly system — from the customer's first message to a booked appointment and follow-up. The customer side, then a quick look at what's happening behind it.
1:12 · Real build · Customer details redacted
Phone, email, chat, calendar, dashboards — we build whatever the job needs. See more examples
Honest pricing, scoped to the work
Every project is scoped and quoted before we start a thing. You pay for the build itself — and if you'd like us around later for changes or new automations, we offer that as optional support. No locked-in monthly fees. Here's roughly where most projects land.
Optional support after launch is by the hour or a small monthly retainer — only if you want it. Most of our clients run their systems themselves once we hand them over.
Our promise
You see the full plan, the full price, and the timeline before we start. No surprises later. No mystery invoices. No “AI strategy retainers.”
If what we ship doesn't do what we agreed it would do, we keep going until it does. The scope is the contract.
Everything we build is yours. If you decide to leave, you take it with you — the systems, the documentation, all of it.
You talk to our team directly during the build. Same-day reply on weekdays. Slower on weekends — we have lives too.
The questions everyone asks on the first call
Ready when you are
A 20-minute call. We'll look at it together and tell you straight whether we can build a system for it — or whether you'd be better off hiring a part-time admin. No pressure either way.
Book a 20-min callNo pitch deck · No “AI strategy session” · Just a look at your business